The Story

Hi! I am SO glad you found my business. My name is JoAnna Lee Corbin, owner of J. Lee Bag Co. I graduated from The University of Alabama in 2018 with bachelor degrees in Marketing & Psychology (minor in entrepreneurship) + my Masters in Marketing (Roll Tide!). My entrepreneurial journey began in 2020 when I opened my retail storefront, J. Lee Boutique. I filed my business license in February of that year... right before covid shocked the world (what a whirlwind this was!). In the process of searching for supplies for my storefront, I discovered how outrageous branded shopping bag prices were. So many companies added additional fees for initial setup/design, number of print colors, number of printed sides, etc. 

I refused to feel taken advantage of by the fees that kept piling by doing business with well known shopping bag companies. So. I took it upon myself to source bags even more luxurious than the offerings I had seen before. I absolutely fell in love with my custom bag design... the thickest 250 gsm paper, the matte finish, the ribbon closure, the upgraded rope handles. My personal bags turned out more beautiful than I ever imagined. I hadn't seen a bag of this quality in any store I had shopped. My customers also often made comments about my high end bag. They truly were the cherry on top to a wonderful in-store experience.

Fast forward to 2022 when I began to dip my toes into the wholesale side of business. I launched J. Lee Wholesale and began with sourcing accessories. This then bridged into clothing and eventually the birth of my own clothing brand: J. Lee. My clothing brand is known for luxe customizable corded crews and holiday apparel. 

In 2023 I saw my beautiful J. Lee shopping bags sitting in a box in my garage. It then hit me: why am I not offering these to retailers across the country? I posted photos of my bags in my wholesale Facebook group & in other boutique owner forums. The response was INCREDIBLE. I am so thankful for the retailers who took a chance on J. Lee bags back when I only had my own samples to show. The positive reviews flew in. I was so thrilled my bags also had the same response from other business owners; they absolutely loved the quality!

Since offering the luxe bags to my wholesale customers (primarily through my Facebook group), I have had the opportunity to design bags for many stores across the United States. In 2025 it is my goal for my official launch of J. Lee Bag Co. to reach stores across the world. I would be honored to work with you. Thank you to everyone who has trusted me to create luxe branding for their store! I appreciate you so much.

Fun facts: I am recently engaged to the most wonderful man, Caleb, and plan to be married this year (ah!). If you come see J. Lee Bag Co. at a market/event, there's a high probability you will meet him. We met at church and have been inseparable since then.

I absolutely love dogs and have 3 of my own: Kiya, Dausie, and Dovie. A German Shepherd & two (goofy) Doodles.

Singing is my passion. I'm a member of the church choir (with Caleb & my mom). 

My mom is my absolute best friend, and there's also a high likelihood you'll meet her at a J. Lee Bag Co. event too. She has been so supportive of every aspect of my businesses; I couldn't have accomplished what I have without her!

Spicy food is my favorite. I can eat jalapeños straight out of the jar like they're candy. 

Any correspondence with J. Lee Bag Co. (or J. Lee Wholesale) is made by me. So. Please say hi! Thank you so much for learning about my business & me! -JoAnna